W H A T   I   D I D   @   W A R N E R M E D I A

Sr. Director, Marketing Partnerships & Innovation, Cartoon Network & Adult Swim

• Appointed to a newly created position and developed brand-to-brand partnerships for Cartoon Network & Adult Swim that complimented both networks’ consumer marketing efforts

• Successfully helped shape the advertiser-level messaging strategy for the network's upfront approach

• Led a team of fifteen marketers; creating promotional and sponsorship packages for the upfront and scatter markets that reinforced the networks' key positioning and helped create reasons for advertisers to believe

• Co-led a cross-functional, consumer marketing team through the media strategy, execution and optimization of the 360º marketing efforts for The Cartoon Network Hall of Game Awards - the network’s first-ever, red carpet, award show ($3.2MM marketing budget) 

• Provided strategic direction to linear TV and online video creative and production teams to ensure alignment with creative briefs

• Selected as one of thirty-five top performers from across the company to successfully complete Turner’s Leadership Experience Program; emerging from the three-month intensive as a stronger people leader and better equipped to inspire through change