W H A T   I   D I D  @  U P S

Global Director, Digital Marketing & Sponsorships - UPS

• Led the strategy, development, execution, measurement and impact of full-funnel marketing and communications, including: creative, paid & social media, urgent communications and partnerships programs.

• Optimized the organization’s business impact and increased ROI by 22% by identifying and engaging with high-value SMB's and sharpening the creative approach to increase brand favorability across key international markets.

• Developed sponsorship strategies that drove awareness and consideration by integrating the UPS brand into some of the largest, must-watch, global events in sports and culture, including: Liverpool Football Club, The Masters Tournament; The Open, The Ryder Cup and The Laver Cup.