W H A T   I   D I D   @   V I A C O M

Director, Integrated Marketing & Partnerships, Nickelodeon

• Led a team to create more than 450 custom promotions and sponsorships that increased advertising revenue; enabling partners to engage with consumers across the network’s digital properties

• Provided strategic direction to linear TV and online video creative and production teams to ensure alignment with creative briefs

• Built narratives, set promotions & sponsorship strategies and shaped the approach to the Upfront

• Directed the go-to-market approach for the successful launch of Nicktropolis, the network's first MMORPG (massively multiplayer online role-playing game)

• Promoted twice during first year; from Marketing Manager to Senior Marketing Manager to Marketing Director