W H A T I D I D @ G O O G L E
Head of Video, Google
Led a video vanguard of YouTube marketers who created breakthrough, video advertising solutions that helped brands smash through the clutter
Consulted with Google’s retail clients to help them improve performance (brand awareness, consideration and sales) by leveraging a whole-of-Google approach, including best-in-class creative, analytics and media efficiency solutions
Leveraged excellent storytelling and facilitation skills to build relationships with executive clients and stakeholders to communicate a vision for YouTube’s revenue growth within the Upfront and scatter marketplace; delivering more than +$300MM in Q1 incremental revenue
Previous Roles:
Brand Evangelist, Google
Completed a full immersion with the top thought leaders at Google's headquarters, learned how to tell great stories and learned to navigate C-level client objections
Began with deep customer and consumer insights and created high-impact narratives that inspired C-Level, international decision makers to think differently about branding, culture and innovation
Led impactful conversations with more 500 senior decision makers and helped drive +$440MM in YouTube revenue from top brands like: Amazon, Apple, AT&T, Bed Bath & Beyond, Chewy, CVS, Home Depot, Sonos, Walmart and more
Received a stellar recommendation from Google’s Chief Brand Evangelist
Sr. Account Executive, YouTube Ad Sales, Google
Consulted with senior clients and agency decision makers and helped shape the holistic YouTube strategy for Lowe’s Home Improvement (+1MM subs)
Successfully secured a $40MM Display & Video Incentive Program (DVIP), the retailer’s first-ever, formal, annual media partnership with Google; DVIP delivered 134% of Q2 revenue target by the end of my tenure