W H A T I D I D @ W A R N E R M E D I A
Sr. Director, Marketing Partnerships & Innovation
1 year
Appointed to a newly created position and developed brand-to-brand partnerships for Cartoon Network & Adult Swim that complimented both networks’ consumer marketing efforts.
Successfully helped shape the advertiser-level messaging strategy for the network's upfront approach.
Director, Strategic Marketing & Partnerships
6 years
Led a team of 15 marketers to create promotional and sponsorship packages for upfront and scatter markets, reinforcing key network positioning.
Co-led the 360º marketing strategy, execution, and optimization for The Cartoon Network Hall of Game Awards, managing a $3.2MM budget.
Directed creative and production teams for linear TV and digital video, ensuring alignment with strategic briefs.
Selected as one of 35 top performers for Turner’s Leadership Experience Program, emerging as a stronger people leader.