W H A T I D I D @ G O O G L E
Head of Video, YouTube
1 year
Led a B2B, YouTube marketing team to develop innovative video ad solutions that enabled front-line sellers to increase ad sales revenue across the retail sector.
Consulted with Google’s retail clients, improving brand awareness, consideration, and sales through a comprehensive Google approach, optimizing creative, analytics and media efficiency.
Used storytelling and relationship-building skills to align with executive clients and Ad Sales leaders, driving +$300MM in incremental revenue in Q1.
Brand Evangelist, YouTube
4 years
Completed immersion and emerged as a Google thought leader on modern branding - mastering storytelling and navigating C-suite client objections.
Developed customer insights and compelling narratives that influenced C-level decision-makers on branding, culture, and innovation.
Led conversations with 500+ senior decision-makers, driving +$440MM in YouTube revenue from top brands like Amazon, Apple and Walmart.
Earned a stellar recommendation from Google’s Chief Brand Evangelist.
Sr. Video Business Lead, Front-line Media Seller
Client: Lowe's Home Improvement
3 years
Consulted with senior clients and agencies to shape YouTube strategy for Lowe’s Home Improvement, growing its YouTube channel to 1MM+ subscribers, becoming the 3rd largest US retailer on the platform.
Drove homeowner engagement and business growth by analyzing insights, performance, and creative strategies for digital video campaigns.
Secured Lowe’s first $40MM Upfront Agreement, surpassing Q2 revenue target by 134%.
A T R U E C L I E N T P A R T N E R
"His ability to understand the industry, read client needs, understand customer trends and pull ideas together that feel right for everyone was something he did over and over again. He wasn't leading with his goals, he wasn't bowing to client goals either, he understood where the three entities overlapped and then struck gold.”