W H A T I D I D @ U P S
Global Director, Digital Marketing & Sponsorships
1 year
Led international full-funnel marketing strategy, including creative, paid & social media, communications and partnerships.
Increased ROI by 22% by targeting high-value SMBs and refining creative strategies to boost brand favorability in key international markets.
Developed sponsorship strategies that increased brand awareness by integrating UPS into major global events like Liverpool FC, The Masters and The Ryder Cup.
